Objective: Drive brand relevance

 

Febreze was struggling to drive awareness for its form for the car.

 

The biggest barrier was the fact that most people understood the sprays and fabric refresher, but had little knowledge that the form for the car even existed. That is where we started.

 

Using culture as fuel, my team created a series of award-winning ads that drove funny connections and relevant scenarios that created awareness of the new form with shoppers and retailers alike.