Objective: Create an in-store approach that speaks to GEN Y (with children) - translating a new offering of soda with a kick.

 

When Henry's launched their ginger ale and orange sodas, the brand needed to touch on a nostalgic chord to bring this design target into the Henry's franchise.

 

From wood textures to striped straws, we visually linked this new offering with visual cues that celebrated the notion of "soda with a pop!"