Objective: Create a more modern identity without really changing anything.

 

The Integer brand has been consistent for almost 10 years. When the idea of freshening the brand came along, the senior leadership was naturally hesitant. To change the branding in 30 offices around the globe could be cost prohibitive.

 

The answer was evolution, not revolution. Change the brand in a way that is relevant but not polarizing to those who know it. I took this as my jumping off point to add, not change. I took the sketchy "i" and created a more organic mark that better fit with our beliefs, and our creativity. The result is a look that feels more alive and creative. But, allows the agency to change at a more cost-effective pace - globally.