Objective: Create imagery that inspires the people that walk the halls every day.

 

When challenged to bring the new Molson/Coors corporate space to life—including a three-story wall—it was important to achieve a certain energy through broad pops of color that complemented the steel and wood of the architecture.

 

The addition of hand-scrawled text with quotes, proverbs, and poetic lines captured the spirit of the brands and created an interesting and inspiring environment for everyone who walks halls of the new corporate headquarters.