Objective: Target creatives to replace their afternoon coffee purchase with ONE Coconut Water.

 

Sometimes insights can guide us into creative territories that look nothing like the insight itself. That was not the case in this work. The science that coconut water can stimulate creative juices, and create focus, led us to concentrate on a very specific target - creatives. Using in-store methods, we brought a literal visual interpretation of the benefit to life in a beautiful, and appetizing way. Making ONE coconut water the must-have drink before work.