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GAIN FLINGS

LAUNCH

VIDEO PASS: stevegammel

 

How do you convince a budget-conscious, scent-aholic shopper to trade up to Gain laundry packets from her beloved Gain liquid at a 40% price premium? You give her 3 Big Things in One Little Fling! With joyful, scented in-store tools, we connected her irrational love of Gain with rational validation she needed to buy.

 

The result was the best performing product launch in brand history. Just 8 months after launch, Gain Flings have blown away all expectations - tracking at 119% of sales goal and 195% of repeat purchase goal.

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